Improving the Career Journey

We designed a responsive web app for Docibr, a career coaching service, that provides access to information and resources job seeking professionals need, all in one place. This included smaller things like editing their information and desired career paths. It also meant that we needed to make content easily accessible, whether they're on the go or at their desk. To do this we added a detailed overview showing what's been done, what's left, and what they'll need to do next. This made it easy to jump back in where they left off, even if it's been two hours or two days since the last login.

User Journey Mapping
Information Architecture
User Experience Design
Visual Design
Custom Illustration
Branding & Strategy
The Infinite Red team worked with Docibr to create their brand from the ground up. We researched their market and created a full brand discovery to establish their unique identity. They also needed a custom illustration to help guide users through the app. This illustration needed to be flexible enough to show different expressions throughout the app based on the content. We went through several rounds of iterations before landing on a final (adorable) style.
The final result is a streamlined service that guides job-seeking professionals through their career journey. Our goal was to make it as easy as possible—the last thing someone needs when job hunting is added stress!

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